Schuh, A., Springer, R.. 1997. Marketing in Central and Eastern Europe: An Assessment of Past and Future Research. In: Chadraba, P., Springer, R. (eds.): Proceedings of the Fifth Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, 1997, Paper No.1
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Marketing in Central and Eastern Europe: An Assessment of Past and Future Research |
| Year | 1997 |
Associations
- People
- Springer, Reiner (Former researcher)
- Schuh, Arnold (Details)
- Organization
- Institute for International Business (Zapkau) (Details)
- Marketing
(Former organization)
- Institute for International Business (Puck) (Details)