Götze, Elisabeth. 2003. Perspectives on Intercultural Differences of Pre-school Children's Brand Knowledge and Brand Attitudes. European Advances in Consumer Research, Volume 6
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Title | Perspectives on Intercultural Differences of Pre-school Children's Brand Knowledge and Brand Attitudes |
Year | 2003 |
Associations
- People
- Götze, Elisabeth (Details)
- Organization
- Advertisitng and Market Research (Former organization)