Quotation Schweiger, Günter, Dabic, Marina, Strebinger, Andreas. 2004. Brand Architecture - The View of Practitioners. Paper presented at the 2004 Marketing Science Conference, Rotterdam


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Working/discussion paper, preprint
Language English
Title Brand Architecture - The View of Practitioners
Year 2004

Associations

People
Strebinger, Andreas (Former researcher)
Schweiger, Günter (Details)
Organization
Advertising and Market Research (Former organization)
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