Quotation Schweiger, Günter, Otter, Thomas, Strebinger, Andreas. 2002. Markenstrukturen in den Köpfen der Konsumenten - Vom Reißbrett zur Realität. Fukuoka University Review of Commercial Sciences, XLVI, 3/4


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Magazine/newspaper article
Language German
Title Markenstrukturen in den Köpfen der Konsumenten - Vom Reißbrett zur Realität
Year 2002
Date Jan. 1, 2002

Associations

People
Schweiger, Günter (Details)
Otter, Thomas (Former researcher)
Strebinger, Andreas (Former researcher)
Organization
Advertising and Market Research (Former organization)
Google Scholar: Search