Schlegelmilch, B.B., Medved, K.. 2003. Marketingmanagement: Strategie-Instrumente-Umsetzung-Unternehmensführung. (Homburg, C./Krohmer H.). Journal für Betriebswirtschaft, 3, 114-115
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Book or article review |
| Language | German |
| Title | Marketingmanagement: Strategie-Instrumente-Umsetzung-Unternehmensführung. (Homburg, C./Krohmer H.) |
| Year | 2003 |
Associations
- People
- Medved, Karin (Former researcher)
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)