Quotation Lüthje, Christian, Franke, Nikolaus. 2004. The role of retailers as innovators and innovation gatekeepers: An empirical analysis in a consumer goods setting. 33rd European Marketing Academy (EMAC), Conference in Murcia (Spain), May


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The role of retailers as innovators and innovation gatekeepers: An empirical analysis in a consumer goods setting
Year 2004
Country Spain

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People
Franke, Nikolaus (Details)
Organization
Entrepreneurship (Former organization)
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