Schlegelmilch, Bodo B., Diamantopoulos, Adamantios, Kreuz, Peter. 2003. Strategic Innovation: The Construct, its Drivers and its strategic Outcomes. Journal of Strategic Marketing.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Journal of Strategic Marketing |
| WU-Journal-Rating new | MAR-C, STRAT-C |
| Language | English |
| Title | Strategic Innovation: The Construct, its Drivers and its strategic Outcomes |
| Year | 2003 |
| Reviewed? | Y |
| DOI | https://doi.org/10.1080/0965254032000102948 |
| Open Access | Y |
| Open Access Link | https://doi.org/10.1080/0965254032000102948 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- External
- Diamantopoulos, Adamantios (Loughborough University Business School,, United Kingdom)
- Kreuz, Peter (Future Trend Institute, Vienna,, Austria)