Quotation Schlegelmilch, Bodo B., Diamantopoulos, Adamantios, Kreuz, Peter. 2003. Strategic Innovation: The Construct, its Drivers and its strategic Outcomes. Journal of Strategic Marketing.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Strategic Marketing
WU-Journal-Rating new MAR-C, STRAT-C
Language English
Title Strategic Innovation: The Construct, its Drivers and its strategic Outcomes
Year 2003
Reviewed? Y
DOI https://doi.org/10.1080/0965254032000102948
Open Access Y
Open Access Link https://doi.org/10.1080/0965254032000102948

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People
Schlegelmilch, Bodo B. (Details)
External
Diamantopoulos, Adamantios (Loughborough University Business School,, United Kingdom)
Kreuz, Peter (Future Trend Institute, Vienna,, Austria)
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