Dickinger, Astrid, Haghirian, Parissa, Schlegelmilch, Bodo B. 2003. M-Marketing - Ein Ausblick auf die Zukunft des Marketing. der markt - International Journal of Marketing (eingestellt 2013).
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | der markt - International Journal of Marketing (eingestellt 2013) |
| WU-Journal-Rating new | MAR-D, STRAT-D |
| Language | German |
| Title | M-Marketing - Ein Ausblick auf die Zukunft des Marketing |
| Year | 2003 |
| Reviewed? | Y |
| DOI | https://doi.org/10.1007/BF03032137 |
| Open Access | Y |
| Open Access Link | https://doi.org/10.1007/BF03032137 |
Associations
- People
- Dickinger, Astrid (Former researcher)
- Haghirian, Parissa (Former researcher)
- Schlegelmilch, Bodo B. (Details)