Schlegelmilch, Bodo B., Ambos, Björn. 2004. Multi-utility: Strategic Options in Deregulated Markets? An Empirical Assessment Using Conjoint Analysis. Journal of Strategic Marketing.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Journal of Strategic Marketing |
| WU-Journal-Rating new | MAR-C, STRAT-C |
| Language | English |
| Title | Multi-utility: Strategic Options in Deregulated Markets? An Empirical Assessment Using Conjoint Analysis |
| Year | 2004 |
| Reviewed? | Y |
| DOI | https://doi.org/10.1080/0965254032000171591 |
| Open Access | Y |
| Open Access Link | https://doi.org/10.1080/0965254032000171591 |
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- Schlegelmilch, Bodo B. (Details)
- Ambos, Björn (Former researcher)