Quotation Schlegelmilch, Bodo B., Ambos, Björn. 2004. Multi-utility: Strategic Options in Deregulated Markets? An Empirical Assessment Using Conjoint Analysis. Journal of Strategic Marketing.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Strategic Marketing
WU-Journal-Rating new MAR-C, STRAT-C
Language English
Title Multi-utility: Strategic Options in Deregulated Markets? An Empirical Assessment Using Conjoint Analysis
Year 2004
Reviewed? Y
DOI https://doi.org/10.1080/0965254032000171591
Open Access Y
Open Access Link https://doi.org/10.1080/0965254032000171591

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Schlegelmilch, Bodo B. (Details)
Ambos, Björn (Former researcher)
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