Sinkovics, R.R., Penz, E., Ghauri, P.N.. 2005. Analysing qualitative data in international marketing research. Qualitative Market Research, 8, 1, 9-38
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Journal article |
Journal | Qualitative Market Research |
Language | English |
Title | Analysing qualitative data in international marketing research |
Year | 2005 |
Reviewed? | Y |
Associations
- People
- Penz, Elfriede (Details)
- Organization
- Advertisitng and Market Research (Former organization)