Sinkovics, R.R., Penz, E., Ghauri, P.N.. 2005. Analysing qualitative data in international marketing research. Qualitative Market Research, 8, 1, 9-38
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Qualitative Market Research |
| Language | English |
| Title | Analysing qualitative data in international marketing research |
| Year | 2005 |
| Reviewed? | Y |
Associations
- People
- Penz, Elfriede (Details)
- Organization
- Advertisitng and Market Research (Former organization)