Quotation Lüthje, Christian, Franke, Nikolaus. 2003. Bottleneck or booster of innovation? A study on innovation activities of retailers in a consumer goods setting. 2nd World Congress on Mass Customization and Personalization, Munich, October 2003


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Bottleneck or booster of innovation? A study on innovation activities of retailers in a consumer goods setting
Year 2003

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People
Franke, Nikolaus (Details)
Organization
Entrepreneurship (Former organization)
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