Dolnicar, Sara. 2002. Strategic Brand Image Analysis for Heterogeneous Markets - Applying Dynamic Perceptions Based Market Segmentation (dynPBMS) to Dishwashing Brand Data. ANZMAC CD Proceedings
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Strategic Brand Image Analysis for Heterogeneous Markets - Applying Dynamic Perceptions Based Market Segmentation (dynPBMS) to Dishwashing Brand Data |
| Year | 2002 |
Associations
- Projects
- Adaptive Modelling - Market segmentation and product positioning
- People
- Dolnicar, Sara (Former researcher)
- Organization
- Tourism and Leisure Studies (Former organization)