Quotation Buber, R./Gadner, J./Richards, L. (eds.). 2003. Applying Qualitative Methods to Marketing Management Research. Houndmills-Basingstoke-Hampshire: Palgrave Macmillan


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Edited book (editorship)
Language English
Title Applying Qualitative Methods to Marketing Management Research
Year 2003

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Buber, Renate (Details)
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Retailing (Former organization)
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