Theil, Michael. 2003. The Value of Personal Contact in Marketing Insurance: Client Judgements of Representativeness and Mental Availability. Risk Management and Insurance Review, 6, 2, 145-157
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Risk Management and Insurance Review |
| Language | English |
| Title | The Value of Personal Contact in Marketing Insurance: Client Judgements of Representativeness and Mental Availability |
| Year | 2003 |
| Reviewed? | Y |
Associations
- Projects
- Marketing of insurance products
- Risk management. Processes of risk identification and risk assessment
- People
- Theil, Michael (Details)
- Organization
- Insurance Studies (Former organization)