Quotation Buber, Renate. 1998. Internal Marketing: A New Perspective for Retail Companies. In: Institut d'Administration et de Gestion (ed.): Management in Europe in the 21st Century. Proceedings of the III CEMS Academic Conference, Université Catholique de Louvain (May 7-9), CD-Rom/cac039.pdf, 1-25


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Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Internal Marketing: A New Perspective for Retail Companies
Year 1998

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Buber, Renate (Details)
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