Quotation Buber, Renate (Schwab, Renate). 1984. Kommunikationspolitik im Handel. In: Hasitschka, Werner/Hruschka, Harald (Hrsg.): Handels-Marketing. 251-274, Berlin-New York


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Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Title Kommunikationspolitik im Handel
Year 1984

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Buber, Renate (Details)
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