Natter, M., Mild, A.. 2003. DELI: An interactive new product development tool for the analysis and evaluation of market research data. Journal of Targeting, Measurement and Analysis for Marketing, 12, 1, 43-52 (10)
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Journal of Targeting, Measurement and Analysis for Marketing |
| Language | English |
| Title | DELI: An interactive new product development tool for the analysis and evaluation of market research data |
| Year | 2003 |
| Reviewed? | Y |
Associations
- Projects
- Adaptive information systems and modelling in economics and management science - Initiative 5: Artificial factory
- Adaptive information systems and modelling in economics and management science
- People
- Mild, Andreas (Details)
- Natter, Martin (Former researcher)
- Organization
- Institute for Production Management (Reiner) (Details)
- Institute for Production Management (Taudes) (Details)