Mild, A., Reutterer, T.. 2003. An improved collaborative filtering approach for predicting cross-category purchases based on binary market basket data. Journal of Retailing and Consumer Services, 10, 3, 123-133
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Journal of Retailing and Consumer Services |
| Citation Index | SSCI |
| WU-Journal-Rating new | MAR-C, STRAT-C |
| Language | English |
| Title | An improved collaborative filtering approach for predicting cross-category purchases based on binary market basket data |
| Year | 2003 |
| Reviewed? | Y |
Associations
- Projects
- Adaptive information systems and modelling in economics and management science
- People
- Mild, Andreas (Details)
- Reutterer, Thomas (Details)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Institute for Production Management (Reiner) (Details)
- Retailing
(Former organization)
- Institute for Production Management (Taudes) (Details)