Mild, A., Reutterer, T.. 2003. An improved collaborative filtering approach for predicting cross-category purchases based on binary market basket data. Journal of Retailing and Consumer Services, 10, 3, 123-133
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Journal article |
Journal | Journal of Retailing and Consumer Services |
Citation Index | SSCI |
WU-Journal-Rating new | MAR-C, STRAT-C |
Language | English |
Title | An improved collaborative filtering approach for predicting cross-category purchases based on binary market basket data |
Year | 2003 |
Reviewed? | Y |
Associations
- Projects
- Adaptive information systems and modelling in economics and management science
- People
- Mild, Andreas (Details)
- Reutterer, Thomas (Details)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Institute for Production Management (Reiner) (Details)
- Retailing
(Former organization)
- Institute for Production Management (Taudes) (Details)