Quotation Reutterer, T., Mild, A.. 2004. Analyzing Qualitative Data with Quantitative Methods? An Illustration Using Personalised Item Recommendation Techniques. In: Buber, R., Gadner, J., Richards, L. (eds.): Applying qualitative methods to marketing management research. 257-277, London, U.K.: Palgrave McMillan


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Analyzing Qualitative Data with Quantitative Methods? An Illustration Using Personalised Item Recommendation Techniques
Year 2004
Reviewed? Y

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Mild, Andreas (Details)
Reutterer, Thomas (Details)
Organization
Institute for Service Marketing and Tourism IN (Details)
Institute for Production Management (Reiner) (Details)
Retailing (Former organization)
Institute for Production Management (Taudes) (Details)
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