Quotation Götze, Elisabeth. 2002. The Formation of Pre-School Children's Brand Knowledge: An Empirical Analysis of the Factors of Influence. 31th EMAC Annual Conference, Braga, May 28-31 (CD-ROM)


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title The Formation of Pre-School Children's Brand Knowledge: An Empirical Analysis of the Factors of Influence
Year 2002

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Götze, Elisabeth (Details)
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Advertisitng and Market Research (Former organization)
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