Simintiras, A., Schlegelmilch, B.B., Diamantopoulos, A.. 1994. Greening the Marketing Mix: A Review of the Literature and an Agenda for Future Research. In: Baker, M. J. (ed.): Perspectives on Marketing Management, Vol. 4, 1-25, London: Wiley
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | Greening the Marketing Mix: A Review of the Literature and an Agenda for Future Research |
| Year | 1994 |
| Reviewed? | Y |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)