Schlegelmilch, B.B., Diamantopoulos, A., Du Preez, J.P.. 1993. Ecological Attributes and Country-of Origin Effects in Preference Formation: A Cross-Country Application of Conjoint Analysis. Proceedings of the TIMS Marketing Science Conference, St. Louis, Missouri, March 12-14
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Ecological Attributes and Country-of Origin Effects in Preference Formation: A Cross-Country Application of Conjoint Analysis |
| Year | 1993 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)