Schlegelmilch, B.B., Diamantopoulos, A., Allpress, C., Tse, K.. 1991. The Use of Export Marketing Research at Different Planning Levels: Evidence from European Exporters. Proceedings of the TIMS Marketing Science Conference, University of Delaware, Wilmington, Delaware, March 20-23
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | The Use of Export Marketing Research at Different Planning Levels: Evidence from European Exporters |
| Year | 1991 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Organization
- Institute for International Marketing Management IN (Details)