Quotation Schlegelmilch, Bodo B., Penz, Elfriede. 2002. Knowledge Management in Marketing. The Review.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal The Review
Language English
Title Knowledge Management in Marketing
Year 2002
DOI na
Open Access N

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People
Schlegelmilch, Bodo B. (Details)
Penz, Elfriede (Details)
Organization
Institute for International Marketing Management IN (Details)
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