Quotation Reutterer, Thomas. 1996. Analyzing Market Segments and Competitive Market Structure from Brand Switching Data. 9th EMAC/EIASM Colloquium for Doctoral Students in Marketing, 12-14 May, 1996, Budapest, Hungary


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Analyzing Market Segments and Competitive Market Structure from Brand Switching Data
Year 1996