Reutterer, Thomas. 1998. Combined Market Structure and Segmentation Analysis Based on Brand Choice Data: Overcoming the Limitations of Conventional Techniques with Topologically Ordered Feature Maps. AMA Marketing Exchange Colloquium, July 23-25, 1998, Vienna, Austria
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Combined Market Structure and Segmentation Analysis Based on Brand Choice Data: Overcoming the Limitations of Conventional Techniques with Topologically Ordered Feature Maps |
| Year | 1998 |
Associations
- Projects
- Adaptive Modelling - Market segmentation and product positioning
- Analyzing competitive market structures and consumer heterogeneity: a comparison of simultaneous approaches
- People
- Reutterer, Thomas (Details)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)