Reutterer, Thomas, Natter, Martin. 1999. Market Segmentation and Competitive Analysis: MULTICLUS versus SOM. 28th EMAC Conference, 11-14 May, 1999, Humboldt-Universität zu Berlin, Germany
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Market Segmentation and Competitive Analysis: MULTICLUS versus SOM |
| Year | 1999 |
Associations
- Projects
- Adaptive Modelling - Market segmentation and product positioning
- Analyzing competitive market structures and consumer heterogeneity: a comparison of simultaneous approaches
- People
- Natter, Martin (Former researcher)
- Reutterer, Thomas (Details)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)