Reutterer, Thomas, Mild, Andreas. 2002. Analyzing Qualitative Data with Quantitative Methods? An Illustration using Personalized Recommendation Techniques. 1st International Workshop on Qualitative Research in Marketing and Management, April 8-14, 2002, Vienna, Austria
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | Analyzing Qualitative Data with Quantitative Methods? An Illustration using Personalized Recommendation Techniques |
Year | 2002 |