Reutterer, Thomas, Mild, Andreas. 2002. Analyzing Qualitative Data with Quantitative Methods? An Illustration using Personalized Recommendation Techniques. 1st International Workshop on Qualitative Research in Marketing and Management, April 8-14, 2002, Vienna, Austria
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Analyzing Qualitative Data with Quantitative Methods? An Illustration using Personalized Recommendation Techniques |
| Year | 2002 |
Associations
- People
- Mild, Andreas (Details)
- Reutterer, Thomas (Details)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Institute for Production Management (Reiner) (Details)
- Retailing
(Former organization)
- Institute for Production Management (Taudes) (Details)