Quotation Haller, Thomas, Reutterer, Thomas. 2001. Brand Equity - Bestimmung des Markenwertes. Wirtschaftsforum der Führungskräfte (WdF-Magazin), No. 3/2001, S. 11-16


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Magazine/newspaper article
Language German
Title Brand Equity - Bestimmung des Markenwertes
Year 2001
Date Jan. 1, 2001

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People
Reutterer, Thomas (Details)
Organization
Institute for Service Marketing and Tourism IN (Details)
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