Reutterer, Thomas. 1996. Analyzing Market Segments and Competitive Market Structure from Brand Switching Data. 9th EMAC/EIASM Colloquium for Doctoral Students in Marketing, Budapest, Hungary
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Analyzing Market Segments and Competitive Market Structure from Brand Switching Data |
| Year | 1996 |
Associations
- Projects
- Adaptive Modelling - Market segmentation and product positioning
- Analyzing competitive market structures and consumer heterogeneity: a comparison of simultaneous approaches
- People
- Reutterer, Thomas (Details)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)