Quotation Reutterer, Thomas. 1997. Using Self-Organizing Feature Maps (SOMs) for Simultaneously Performing Positioning and Segmentation Analysis. In: Viestová, Kristina, Richterová, Kornélia (eds.): Východiská segmentácie trhu - Zborník z medzinárodnej konferencie. Ekonomická univerzita v Bratislave, Slovakia, 92-117, ISBN 80-225-0933-7


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Using Self-Organizing Feature Maps (SOMs) for Simultaneously Performing Positioning and Segmentation Analysis
Year 1997

Associations

Projects
Analyzing competitive market structures and consumer heterogeneity: a comparison of simultaneous approaches
People
Reutterer, Thomas (Details)
Organization
Service Marketing and Tourism IN (Details)
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