Quotation Reutterer, Thomas, Natter, Martin. 1999. Market Segmentation and Competitive Analysis: MULTICLUS versus SOM. In: Hildebrandt, Lutz, Annacker, Dirk, Klapper, Daniel (eds.): Marketing and Competition in the Information Age. Proceedings of the 28th EMAC Conference on CD, Humboldt University, Berlin


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Market Segmentation and Competitive Analysis: MULTICLUS versus SOM
Year 1999