Quotation Buchta, Christian, Reutterer, Thomas. 2000. Segmentation and positioning analysis of competitive retail markets based on binary store image and preference data. In: Buchta, Christian, Dolnicar, Sara, Reutterer, Thomas (eds.): A Nonparametric Approach to Perceptions-Based Market Segmentation: Applications. 73-142, Wien, New York: Springer-Verlag


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Segmentation and positioning analysis of competitive retail markets based on binary store image and preference data
Year 2000

Associations

Projects
Adaptive Modelling - Market segmentation and product positioning
People
Buchta, Christian (Details)
Reutterer, Thomas (Details)
Organization
Service Marketing and Tourism IN (Details)
Retailing (Former organization)
Tourism and Leisure Studies (Former organization)
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