Schweiger, Günter (Hrsg.). 1997. Markenaufbau in Osteuropa. Reihe Empirische Marketingforschung, Band 15, Service-Fachverlag, Wien
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Edited book (editorship) |
Language | German |
Title | Markenaufbau in Osteuropa |
Year | 1997 |