Otter, Th., Tüchler, R., Frühwirth-Schnatter, S.. 2001. Capturing Consumer Heterogeneity in Metric Conjoint Analysis Using Bayesian Mixture Models. Working Paper, Vienna University of Economics and Business Administration
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Working/discussion paper, preprint |
| Language | English |
| Title | Capturing Consumer Heterogeneity in Metric Conjoint Analysis Using Bayesian Mixture Models |
| Year | 2001 |
Associations
- Projects
- Conjoint analysis using tools from state space modelling
- Brand equity
- Adaptive Modelling - Market segmentation and product positioning
- People
- Otter, Thomas (Former researcher)