Mazanec, Josef A., Schweiger, Günter. 1981. Improved Marketing Efficiency through Multiproduct Brand Names?, An Empirical Investigation of Image Transfer. European Research, 9, pp. 32-44
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Title | Improved Marketing Efficiency through Multiproduct Brand Names?, An Empirical Investigation of Image Transfer |
| Year | 1981 |