Quotation Mazanec, Josef A., Schweiger, Günter. 1981. Improved Marketing Efficiency through Multiproduct Brand Names?, An Empirical Investigation of Image Transfer. European Research, 9, pp. 32-44


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Status of publication Published
Affiliation WU
Type of publication Journal article
Title Improved Marketing Efficiency through Multiproduct Brand Names?, An Empirical Investigation of Image Transfer
Year 1981

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Schweiger, Günter (Details)
Mazanec, Josef (Details)
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