Kreuz, P., Schlegelmilch, B.B.. 2001. Strategic Innovation: Rethinking the Conventional Logic of Marketing Strategy. Proceedings of the European Marketing Academic (EMAC) Conference, Bergen, Norwegen
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Strategic Innovation: Rethinking the Conventional Logic of Marketing Strategy |
| Year | 2001 |
Associations
- People
- Kreuz, Peter (Former researcher)
- Schlegelmilch, Bodo B. (Details)
- Organization
- Advertisitng and Market Research (Former organization)