Götze, Elisabeth, Schlegelmilch, Bodo B.. 2001. The Impact of Pre-School Children's Requests on Their Parents' Choice of Brands: An Empirical Analysis. Proceedings of the 30th European Marketing Academy Conference, Bergen, (CD-ROM format)
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | The Impact of Pre-School Children's Requests on Their Parents' Choice of Brands: An Empirical Analysis |
| Year | 2001 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Götze, Elisabeth (Details)
- Organization
- Advertisitng and Market Research (Former organization)