Quotation Strebinger, Andreas, Schweiger, Günter, Otter, Thomas. 1998. Brand Equity and Consumer Information Processing: A Proposed Model. In: Pelton, Lou, Schnedlitz, Peter (eds.): Proceedings of the 1998 Marketing Exchange Colloquium, American Marketing Association


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Brand Equity and Consumer Information Processing: A Proposed Model
Year 1998
Reviewed? Y

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Schweiger, Günter (Details)
Otter, Thomas (Former researcher)
Strebinger, Andreas (Former researcher)
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