Strebinger, Andreas, Schweiger, Günter, Otter, Thomas. 1998. Brand Equity and Consumer Information Processing: A Proposed Model. In: Pelton, Lou, Schnedlitz, Peter (eds.): Proceedings of the 1998 Marketing Exchange Colloquium, American Marketing Association
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | Brand Equity and Consumer Information Processing: A Proposed Model |
| Year | 1998 |
| Reviewed? | Y |
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- Schweiger, Günter (Details)
- Otter, Thomas (Former researcher)
- Strebinger, Andreas (Former researcher)