Schweiger, Günter, Friederes, Gereon. 1997. Der Wert der Marke. Handbuch Marketing Praxis 10/1997. In: Schmengler, H., Fleischer, J.: Marketing-Praxis, Jahrbuch 1998, Fachverlag Handelsblatt
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | German |
| Title | Der Wert der Marke. Handbuch Marketing Praxis 10/1997 |
| Year | 1997 |