Schweiger, Günter, Friederes, Gereon. 1997. Der Wert der Marke. Handbuch Marketing Praxis 10/1997. In: Schmengler, H., Fleischer, J.: Marketing-Praxis, Jahrbuch 1998, Fachverlag Handelsblatt
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Chapter in edited volume |
Language | German |
Title | Der Wert der Marke. Handbuch Marketing Praxis 10/1997 |
Year | 1997 |