Quotation Schweiger, Günter, Friederes, Gereon. 1997. Der Wert der Marke. Handbuch Marketing Praxis 10/1997. In: Schmengler, H., Fleischer, J.: Marketing-Praxis, Jahrbuch 1998, Fachverlag Handelsblatt


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Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language German
Title Der Wert der Marke. Handbuch Marketing Praxis 10/1997
Year 1997

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Schweiger, Günter (Details)
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