Quotation Schweiger, Günter. 1995. Image und Imagetransfer. In: Zentes, D. (Hrsg.): Handwörterbuch des Marketing, Seite 915-927, Schäfer-Pöschl, Stuttgart


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Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language German
Title Image und Imagetransfer
Year 1995

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Schweiger, Günter (Details)
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