Quotation Schweiger, Günter, Otter, Thomas, Strebinger, Andreas. 1997. The Influence of Country of Origin and Brand on Product Evaluation and the Implications thereof for Location Decisions. CEMS Business Review, 2, 5-26


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal CEMS Business Review
Language English
Title The Influence of Country of Origin and Brand on Product Evaluation and the Implications thereof for Location Decisions
Year 1997
Reviewed? Y

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Schweiger, Günter (Details)
Otter, Thomas (Former researcher)
Strebinger, Andreas (Former researcher)
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