Schweiger, Günter, Otter, Thomas, Strebinger, Andreas. 1997. The Influence of Country of Origin and Brand on Product Evaluation and the Implications thereof for Location Decisions. CEMS Business Review, 2, 5-26
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | CEMS Business Review |
| Language | English |
| Title | The Influence of Country of Origin and Brand on Product Evaluation and the Implications thereof for Location Decisions |
| Year | 1997 |
| Reviewed? | Y |
Associations
- People
- Schweiger, Günter (Details)
- Otter, Thomas (Former researcher)
- Strebinger, Andreas (Former researcher)