Schweiger, Günter, Otter, Thomas. 1996. Die Bedeutung der Produktherkunft für starke Marken. Industrie Aktuell, 4, 41-42
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Magazine/newspaper article |
| Language | German |
| Title | Die Bedeutung der Produktherkunft für starke Marken |
| Year | 1996 |
| Date | Jan. 1, 1996 |
Associations
- People
- Otter, Thomas (Former researcher)
- Schweiger, Günter (Details)