Schnedlitz, Peter. 1995. Sonderangebotspolitik. Handwörterbuch des Marketing, von: Tietz, Bruno/Köhler, Richard/Zentes, Joachim, 2307-2315, Stuttgart
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Encyclopedia article |
Language | German |
Title | Sonderangebotspolitik |
Year | 1995 |