Schnedlitz, Peter. 1995. Das Kommunikationsdilemma in der Sonderangebotspolitik des Handels. Werbeforschung und Praxis, 1
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Transfer. Werbeforschung & Praxis |
| WU-Journal-Rating new | MAR-D, STRAT-D |
| Language | German |
| Title | Das Kommunikationsdilemma in der Sonderangebotspolitik des Handels |
| Year | 1995 |
| Reviewed? | Y |