Schnedlitz, Peter. 1995. Das Kommunikationsdilemma in der Sonderangebotspolitik des Handels. Werbeforschung und Praxis, 1
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Journal article |
Journal | Transfer. Werbeforschung & Praxis |
WU-Journal-Rating new | MAR-D, STRAT-D |
Language | German |
Title | Das Kommunikationsdilemma in der Sonderangebotspolitik des Handels |
Year | 1995 |
Reviewed? | Y |