Quotation Grzadziel, Alicja, Abou Nabout, Nadia, Stange, Martin, Funk, Burkhardt. 2022. Adverse Effects of TV Advertising on Online Shopping Behavior. 44th INFORMS Marketing Science Conference, virtual, Vereinigte Staaten/USA, 16.06.-18.06.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Adverse Effects of TV Advertising on Online Shopping Behavior
Event 44th INFORMS Marketing Science Conference
Year 2022
Date 16.06.-18.06.
Country United States/USA
Location virtual

Associations

People
Grzadziel, Alicja (Details)
Abou Nabout, Nadia (Details)
External
Funk, Burkhardt (Leuphana University Lüneburg, Germany)
Stange, Martin (AboutYou, Germany)
Organization
Institute for Interactive Marketing and Social Media IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
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