Quotation Karimova, Guli-Sanam, Hoffmann, Nils Christian, Heidbrink, Ludger, Hoffmann, Stefan. 2020. Virtue Ethics Between East and West in Consumer Research: Review, Synthesis and Directions for Future Research. Journal of Business Ethics. 165 255-275.


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Abstract

This literature review systematically synthesizes studies that link consumer research to differences and similarities in virtue ethics between the East and the West, with a focus on early Chinese and ancient Greek virtue ethics. These two major traditions provide principles that guide consumer behavior and thus serve as a background to comparatively explain and evaluate the ethical nature of consumer behavior in the East and the West. The paper first covers Eastern and Western theoretical and normative approaches of virtue ethics in the field of consumer research. The subsequent systematic literature review then synthesizes empirical works in this field. Since only a few papers adopt a cross-cultural consumer research perspective, one of the main aims of this review is to encourage scholars to pursue both theoretical and empirical cross-cultural consumer research on virtue ethics. To this end, the paper closes by suggesting some fruitful directions for future research to stimulate this relatively under-researched area.

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Publication's profile

Status of publication Published
Affiliation External
Type of publication Journal article
Journal Journal of Business Ethics
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new FIN-A, INF-A, MAN-A, STRAT-B, WH-A
Language English
Title Virtue Ethics Between East and West in Consumer Research: Review, Synthesis and Directions for Future Research
Volume 165
Year 2020
Page from 255
Page to 275
Reviewed? Y
URL https://link.springer.com/article/10.1007/s10551-019-04321-6
DOI https://doi.org/10.1007/s10551-019-04321-6
Open Access N

Associations

People
Karimova, Guli-Sanam (Details)
External
Heidbrink, Ludger (Institut für Praktische Philosophie, Germany)
Hoffmann, Nils Christian (Institut für Marketing an der Christian-Albrechts-Universität zu Kiel, Germany)
Hoffmann, Stefan (Institut für Marketing an der Christian-Albrechts-Universität zu Kiel, Germany)
Organization
Institute for Ethics in Management IN (Details)
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