Koller, Monika, Walla, Peter. 2022. Alternative methods to study affective information procession in brand co-creation. In: Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications, Hrsg. Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach and Adam Lindgreen, 359-366. Cheltenham: Elgar.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | Alternative methods to study affective information procession in brand co-creation |
| Title of whole publication | Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications |
| Editor | Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach and Adam Lindgreen |
| Page from | 359 |
| Page to | 366 |
| Location | Cheltenham |
| Publisher | Elgar |
| Year | 2022 |
| Reviewed? | Y |
| ISBN | 9781839105418 |
| Open Access | N |
Associations
- People
- Koller, Monika (Details)
- External
- Walla, Peter (Sigmund Freud University, Austria)
- Organization
- Institute for Marketing and Consumer Research IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5301 Distributive trades (Details)
- 5307 Business and management economics (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)