Quotation Koller, Monika, Walla, Peter. 2022. Alternative methods to study affective information procession in brand co-creation. In: Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications, Hrsg. Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach and Adam Lindgreen, 359-366. Cheltenham: Elgar.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Alternative methods to study affective information procession in brand co-creation
Title of whole publication Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications
Editor Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach and Adam Lindgreen
Page from 359
Page to 366
Location Cheltenham
Publisher Elgar
Year 2022
Reviewed? Y
ISBN 9781839105418
Open Access N

Associations

People
Koller, Monika (Details)
External
Walla, Peter (Sigmund Freud University, Austria)
Organization
Institute for Marketing and Consumer Research IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5301 Distributive trades (Details)
5307 Business and management economics (Details)
5320 Marketing (Details)
5321 Market research (Details)
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