Quotation Karpukhina, Tatiana, Schreier, Martin, Fishbach, Ayelet. 2022. Do You Want to be Creative? Be Stupid First. SCP 2022, Online, Vereinigte Staaten/USA, 04.03.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Do You Want to be Creative? Be Stupid First
Event SCP 2022
Year 2022
Date 04.03
Country United States/USA
Location Online

Associations

People
Karpukhina, Tatiana (Details)
Schreier, Martin (Details)
External
Fishbach, Ayelet (University of Chicago Booth School of Business, United States/USA)
Organization
Institute for Marketing Management IN (Details)
Competence Center for Experimental Research WE (Details)
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