Karpukhina, Tatiana, Schreier, Martin, Fishbach, Ayelet. 2022. Do You Want to be Creative? Be Stupid First. SCP 2022, Online, Vereinigte Staaten/USA, 04.03.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Do You Want to be Creative? Be Stupid First |
| Event | SCP 2022 |
| Year | 2022 |
| Date | 04.03 |
| Country | United States/USA |
| Location | Online |
Associations
- People
- Karpukhina, Tatiana (Details)
- Schreier, Martin (Details)
- External
- Fishbach, Ayelet (University of Chicago Booth School of Business, United States/USA)
- Organization
- Institute for Marketing Management IN (Details)
- Competence Center for Experimental Research WE (Details)