Schlegelmilch, Bodo B. 2022. Global Marketing Strategy - An Executive Digest. Switzerland: Springer International Publishing.
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| Status of publication | Published |
|---|---|
| Affiliation | External |
| Type of publication | Book (monograph) |
| Language | English |
| Title | Global Marketing Strategy - An Executive Digest |
| Location | Switzerland |
| Publisher | Springer International Publishing |
| Year | 2022 |
| Open Access | N |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)